page contents
What You Don’t Know About Your Break-Even Point Will Kill Your Business

What You Don’t Know About Your Break-Even Point Will Kill Your Business

There used to be a really good joke about if you’re in the 25% tax bracket you work for uncle sam until at least April.  From then on the money you make is yours to keep.  Ok, maybe it wasn’t a really good joke.  Understanding your break-even point is exactly the same thing.  Let’s say your break-even point is $20,000 per month.  If it’s January 10th and you’ve already made $20,000 you’ve already covered your expenses and the rest of the money you make that month is PROFIT.

Don’t you want to know when you start making a profit?

Number 1 of the 7 Simple Numbers for Small Business Success is understanding your break-even and how often you want to review it.

Your break-even point is the simplest way for a small business to find out if what they charge for their products and services will cover the actual costs. 

Understanding your break-even point will help you understand the TRUE cost of doing business.  In turn, this will help you price your product so you can meet your expenses.

Why You Need to Know Your Break-Even Point

Understanding your break-even point will help you understand the TRUE cost of doing business.  In turn, this will help you price your product so you can meet your expenses.

Did you know that your break-even point can be used for a bunch of different things? 

  1. Evaluate a new product or project to see when you’re the money you invest can be recovered.
  2. It can set Your Initial budget – use your break-even point to determine your budget. You’ll know immediately because you’ll be monitoring and controller your costs. You’ll be able to see where your money is going and what needs to change in order to get to your breakeven point faster.
  3. Helps determine your pricing strategy – If you’ve set your prices to low you’ll see almost immediately that it will take you longer to get to your break-even point. If you need help determining your pricing strategy check out our (Pricing Strategy) Article

Free Break-Even Analysis Template:  Get our ” Sample Break-Even  Analysis” that lets you not only calculate your break-even point but the best case and worst case scenarios so you always know where you stand.

When and How Often You Need a Break-Even Analysis

I always advise our clients to have this calculation handy….There are a few times that make calculating your break-even point becomes necessary.

1. Starting A New Business

Starting a new business can be rough especially if you’re after funding.  To make sure you know when you’re going to make a profit then start with understanding where your going to spend money and then figure out how much you’ll spend and how much you need to sell before starting.  It will keep your expectations realistic and make the banks happy that you know when profit will start.

2.      Creating a New Product

Want to add new inventory, creating a new coaching package or thinking about adding a new line of products?  Then it’s time to create a break-even analysis to see when the new product or service will make money.  This also helps focus you on the variable costs that are associated with creating and selling the product.  For example, let’s say you are going to sell training to corporations and it’s going to cost additional money to create and execute a solid marketing plan.  You’ll want to know when you expect to be able to pay for it.

3.      Adding a New Sales Channel

Thinking about switching from drop shipping products to carrying inventory?  You should make sure that you complete your analysis to make sure your pricing doesn’t need to change as well. 

4.      Changing Your Business Model

Thinking about switching from drop shipping products to carrying inventory?  You should make sure that you complete your analysis to make sure your pricing doesn’t need to change as well. 

 

4.      Changing Your Pricing Or Reducing Costs

We live in uncertain times so you may need to look differently at the products and services.  If you’ve reduced costs or if you’ve lowered or raised your prices it might be time to analyze your break-even point.

What is a Break-Even Point

The breakeven point is where the business’s total revenue is equal to its total expenses.  Sounds fairly simple right?  I like to know when a company breaks even for the month as well as a quarterly and annual basis.  I know your asking yourself, why, it’s because that will help you figure out what you can afford next, where your money is going

and….

When you can really pay yourself what you want to pay yourself.

 

How to Determine Your Break-Even Point

Now that you have the break-even formula it’s time to get real with the numbers check out the formula below.

break-even formula

You have the formula how the heck do you get the numbers.  Let’s find out….

1.      Gather Up Your Data

If you have an accounting system then you should be good as long as your following the 4 Money Rules Every Small Business Owner Should know.  If your finances are in a bit of a mess you might want to go to through the 4 Steps to Organizing Your Business Finances before you try to compute your break even point.

If you do have your finances together then it’s time to list out your Fixed costs.

Fixed Costs Spreadsheet

2.     Find Your Variable Costs

Let’s Find our variable costs so that we can make sure that we have the right number for our break-even.  

variable costs formula

Andrea's Tip

You can skip this if you have a service-based business unless you have direct labor.  Or labor that is tied to a specific client or project.  Because most service-based businesses don’t have a lot of fluctuating overhead costs.

If you’re an eCommerce seller and you produce products having the variable cost for the product is sooooo important. You check out how to find your cogs in more detail In What the Heck is Cost of Goods Sold.

Free Break-Even Analysis Template:  Get our ” Sample Break-Even  Analysis” that lets you not only calculate your break-even point but the best case and worst case scenarios so you always know where you stand.

Putting it All Together

Now that you figured out what your Break-even point is you know what you need to get to on an Annual Example.  So with the below example, you need to make $101,538 annually to breakeven.  According to this calculation which you can find in the Break-Even Point Spreadsheet you need an additional $1,538 to get to break-even or you can cut fixed costs of $1,000 to make it.

That’s why it is so important that you understand the breakeven and how it plays the part in your overall business plan.  If you divide the Break even point by 12 you’ll be able to calculate your operating expenses that you need to make every month to break even. 

Let’s get you to profit quicker.

You got this!

Andrea

What the Heck is Cost of Goods Sold?

What the Heck is Cost of Goods Sold?

I swear that the Cost of Goods Sold (COGS) is not as hard as you would imagine.  It’s frustrating because your trying to figure out where to put your expenses is it Overhead, is it COGS, what the heck.  I know you’ve been trying to search through google and the articles are confusing.

And they make you do MATH.

Ok, you may have to do a little math, but I promise it won’t be as bad as you think.  And with a spreadsheet, it will be super simple.

But before we delve into the math let’s figure out what exactly it means.

What is Cost of Goods Sold (COGS)

I think Investopedia was put on this earth just for me.  They always have simple, easy explanations for even the most complicated topics.  If you’ve never heard of them, you should go, and bookmark the site right now

Let’s take the definition and break it down.

Cost of goods sold (COGS) refers to the direct costs attributable to the production of the goods sold in a company. This amount includes the cost of the materials used in creating the good along with the direct labor costs used to produce the good. It excludes indirect expenses, such as distribution costs and sales force costs.

The Accounting Formula for COGS goes something like this….

COGS = Beginning Inventory + Purchases during the period – Ending Inventory

So, what does that gobbly gook mean for you?  To make it make sense to you need to know what type of business you have. Are you a retailer with a brick and mortar store, a wholesaler that sells to retailers or do you have a service-based business?

Since most of COGS has to do with inventory, we’re going to start with an example of a company that produces coffee tables.

Let’s say you are a wholesale producer of a coffee table.  You buy raw materials like lumber, and nails. and build a coffee table and sell it to a retailer.  Your cost of goods would look a little like this…..

At the beginning of the Month this is the raw materials you have on hand and what you bought it for.

Beginning Inventory

4 Pieces of Cedar Wood for $100.00

1 Box 50 of Nails $10.00

During the month you bought this.

1 Box of Nails for $10.00

5 Pieces of Cedar wood

Let’s plug in the numbers

May Beginning Inventory
Inventory Name Qty Unit Price Inventory Value
Cedar 4 $25 $100
Nails 50 $.20 $10
Total Inventory $110

 

Inventory Purchased During the Month
Nails 50 $.20 $10
Cedar 5 $25 $100
  Total Inventory $110

 

End of Month Inventory
Nails 75 $.20 $15
Cedar 2 $25 $50
  Total Inventory $75

 

Your COGS for all your products is $95.00.

Now let’s say you want to know how much inventory you used for each coffee table.  (Not an exact science unless your keeping track.  Just the number of coffee tables you sold by the COGS for May

For example

You sold 5 coffee tables

$75.00/5 = $15

For every coffee table your cost of goods sold is $19.00.  Enter that into the profit tracker and you’ll easily be able to see how your costs are keeping up.

This example is just for raw material and doesn’t consider freight or labor costs.  Now if you want to add the freight cost you can do it by either a single line item or you can add it to the price per unit. 

What do I mean by freight you ask….

I’m talking about what the supplier charges you to ship the raw materials to you.  Generally, this is a line item on the bill.  For a longer explanation check out this article on Freight charges

Make sure that when you enter in the line item in your expenses as it is a COGS. Category.

Now that we understand understand what COGS is when producing a product what other charges besides raw inventory and freight should be considered?

What You Need to Know About Labor and COGS

There are some labor costs that may be tied directly to the production of your product.  Let’s say that again with an example.

Let’s say your company not only builds coffee tables but you have a factory and in that factory there are employees.  Inside your factory you have

1 Office Manager

2 Factory Workers

The factory workers actually build the product so their wages are considered COGS as well.  However, the Office Manager is considered an overhead expense (hey s/he might be awesome but for accounting purposes they are overhead).

Let’s take a second example for a service-based business.  Heck let’s use my an accounting business (just for fun).

We employ

1 Administrative Assistant

1 Bookkeeper

The bookkeeper only works on my clients business so s/he wages would be considered COGS. But the Administrative Assistant is considered overhead.

Now if I wanted to I could break this down even further and if we keep track of the Bookkeepers hours we can use the portion of the time that is spent on clients work as COGS and the remainder would be under overhead expenses.  This way only the time worked would be distributed to in COGS and other time like education and training would be considered overhead.

Other COGS Not Normally Counted

Let’s talk shipping.  If you own an e-commerce store and ship products to your customer, then you may be able to tack the cost to ship to your COGS.  Let’s use our coffee table example to go a bit further.

Our company sells the coffee tables in a Shopify store.  We decided that we would make shipping free to our customers.  So whatever the shipping costs to our customer we can add this to our COGS.  I would normally just add a line item on my expenses for each sale and then Average them for the month and divide by the number of sales.  That way you can forecast approximately how much shipping will be for every unit sold.

Shipping = Total Shipping Costs/Total Sales

Now if we charge the shipping costs to the customer this would be basically a 0 line item or what we in accounting like to call a Pass-Through account which means we keep track but the line item should always be 0.

Now if we charge shipping costs to the client above the actual costs to ship the product (also known as a Markup) That actually becomes a product in itself and you’ll want to keep track of it.

What to do When Your Supplier Raises Your Prices

Oh no your supplier raised their prices now how do you figure your cost.  The above example when we were talking about raw materials is considered the AVERAGE Cost but we have a couple of others.

Let’s Use are above example

Before the supplier raised their prices the cost of Cedar Lumber was $25.00

After the supplier raised their price the cost of Cedar was now $50.00 we bought 4 more.

Before raised their price  4 X25 = $100.00

After supplier raised their prices the 4 X 50 = 200.00 

 

Average Cost Method

Average cost is the most straightforward.  You’d look at all the inventory purchased and figure out the aver cost for the would.  Total up your inventory and divide by the number of units and you have the average cost.

300/8 = $37.50 unit price for Cedar

First In, First Out (FIFO)

FIFO assumes that the coffee table that you built uses the first order of lumber before it will use the second.  Under this rule you use the last price that the supplier charged you which means your per unit cost would be $50.00.

FIFO is used during times of rising prices, because costs are recorded as lower and income is then recorded as higher.

Last In, First Out (LIFO)

With LIFO we assume that the first pieces of lumber you use are the last pieces of lumber that you purchase.  Since you used up that you used 2 units at $50.00 each and the next 2 units would be at $25.00.

LIFO is used mainly during times when tax rates are high, because costs assigned will be higher and income will be lower (which gives you a bigger break on your taxes.). 

Notes:  It can be difficult to select a cost method, and there are certain guidelines that the IRS provides that you used 2 units at $50.00 each and the next 2 units would be at $25.00.

Andrea's Tip

In the US if you want to change to LIFO you’ll need to fill out IRS Form 970.

Putting it All Together

We’ve covered a ton of information.  From defining what Cost of Goods Sold is to writing up examples of how it can be used for your business.  I hope that you’ve found the information useful.  I know that calculating COGS can be difficult but keeping track of your costs is one of the most important things a small business owner can do.  Just keep in mind that most accounting software will keep track of your COGS for you and of course we can calculate that for you if you need some help.

As Always if you have questions or need a consultation you can always talk to us.

Cheers!

Andrea

Andrea's Tip

When you’re selecting a cost method, you’ll need to make your choice based on guidelines provided by the IRS. You can get that info right here. If you are still not clear let’s schedule a time to talk at Fix My Books.

Pricing….Art Or Science?

Pricing….Art Or Science?

Ok, maybe it’s both.

No matter what you sell, the price you charge your customer or clients will have a direct effect on the success of your business.

“Ask people to pay too much for your product or service and they will stop buying. Ask too little and your profit margin slides or customers assume your product sucks.”

Grab the Profit Roadmap for FREE:  Get the Pricing strategies right in the program.  So you don’t have to figure it out alone.  With the added benefit of being able to figure out your pay, tax rate, and pricing all in one spreadsheet with a Bird’s Eye View of your business.

The 4 Rules of Product Pricing

First, let’s talk about the  4 rules of product pricing.  (by the way, if I say product just assume from now on I’m talking about services 2.)

  • Pricing Rule 1: All Prices must cover the cost of producing the product or service, profits, and taxes.
  • Pricing Rule 2: You should review your prices and costs frequently
  • Pricing Rule 3: The most effective way to lower prices is to lower cost.
  • Pricing Rule 4: Review your competitors’ pricing frequently

Before we start discussing how to figure out pricing we should look at the different types of Pricing Models.  That way we can easily figure out which one may work better for you.

4 Pricing Models That Will Help you Price Your Products

Now Just to be clear if you have not paid estimated taxes and you owe money at the end of the year when you file your tax returns you may have to pay a PENALTY FOR UNDERPAYMENT.  Man, that would suck so let’s not do that. 

What does the estimated tax include?

Understanding the different pricing models will help you figure out which ones will work for you and your business.  

Cost Plus Pricing

The cost-plus pricing model is generally used by manufacturing.  Because they are producing physical products and selling them more at a wholesale cost.  With the cost-plus model, you want to make sure you capture the plus figure so that it covers ALL the overhead and can still generate a profit for you.  I love examples so check out the table below.

Cost of Material 50.00
Add the Cost of Labor 15.00
Add Your Overhead/Expenses 20.00
  Total Cost to Produce 85.00
Now Add Your (5%) Profit  (or whatever % you want to set aside) 4.25
Add In Your Pay (50%) This is what you will live on) 42.50
   The Minimum Price for this Product $131.75

Demand Pricing

Demand Pricing is pricing that is a combination of volume and profit.  Generally, this means that the product is sold through various sources at different prices.  For example at a Walmart store or online through a discount retailer.  Your local brick and mortar store will probably pay more per product because they are unable to stock, and sell a large quantity of the product.  Which is why retailers charge high prices to customers.  Just remember that demand pricing can be very difficult to master and may not be the best place to start until you have a great understanding of your current market.

 

Competitive Pricing

Competitive pricing is usually set when there is already an established market price for a product or service.  For example if all your competitors are charging $100.00 to, let’s say, clean your air conditioner, it may be difficult to charge $200.00.  If this is the case you may need to look at lowering your costs in order to make a greater profit.  If you still think that you can charge a higher price then you should look at the value that you are providing could you add a warranty policy or awesome customer service. 

Andrea's Tip

Remember, you have to be aware of what your competitor is pricing their product and this will need to be ongoing research for your business.

If you use competitive pricing to set the fees for a service business, be aware that unlike a situation in which several companies are selling essentially the same products, services vary widely from one firm to another. As a result, you can charge a higher fee for superior service and still be considered competitive within your market.

Markup Pricing

Markup pricing is used by wholesalers, and retailers to price the goods for retail suppliers to customers.  Markup is calculated by adding a set amount to the cost of a product.  For example, you buy a product for $100 and then add $40.00 to the price to sell it.  To find the percentage divide the cost by the amount you want to add on to the product.

$40/100=40%

This can be very confusing, for many small business owners because the mark up is often confused with gross margin.  But really all it really means is that you are adding the overhead expenses, profit and your pay to how much you actually paid for the product from a wholesaler.  Don’t worry we’ll go over the Pricing Basics next so you can see how this will work for you.

Now on to the rules…..

Rule 1:  Products Must Cover Cost, Overhead and Profits

Now that you know the rules surrounding product pricing you need to figure out the costs involved in running your business.   If the price of your product doesn’t cover costs, you will eventually run out of money and you’ll exhaust your savings…. eventually, your business will die out. 

Quit worrying that’s why you are here, isn’t it ……?

To price products, you’ll need to get familiar with pricing structures, especially the difference between margin and markup.  Remember every product must be priced to cover creating and business operation costs.  Things like a high overhead, insurance, inventory and sales, and discounts will affect the final price.  Which brings us to Step 1.

 

Step 1.  Figure out your business costs and expenses

Do you have…

  • Property
  • Equipment
  • Loans
  • Inventory
  • Utilities
  • Employees (Wages, Salary, or Commissions

If you’re a business that also has material product you’ll want to add the following to your list.

  • Markdowns
  • Discounts
  • Returns

This is by no means an exhaustive list of potential expenses but it’s a great place to start.

Types of Expenses

Fixed Expenses.  No matter the volume of sales, fixed expenses must be met every month.  Fixed expenses include expenses like rent, utilities, membership, subscriptions, insurance, etc.

Variable expenses.  These are expenses that can fluctuate in price from month to month.  For example Marketing.  Marketing may change depending on the season, supplier inventory, office supplies.

Cost of Goods Sold.  Every time I see a description of the cost of goods sold it can get very confusing.  I’m going to put a brief description here but I want you to review our article on Figuring out your Cost of goods in this article.  This will be more helpful and hopefully explain it in a more clear and concise manner.  But for now…..

Cost of goods sold, also known as the cost of sales, refers to your cost to purchase products for resale or to your cost to manufacture products. Freight and delivery charges are customarily included in this figure. Accountants segregate the cost of goods on an operating statement because it provides a measure of gross-profit margin when compared with sales, an important yardstick for measuring the business’ profitability. Expressed as a percentage of total sales, cost of goods varies from one type of business to another.

Normally, the cost of goods sold bears a close relationship to sales. It will fluctuate, however, if increases in the prices paid for merchandise cannot be offset by increases in sales prices, or if special bargain purchases increase profit margins. These situations seldom make a large percentage change in the relationship between the cost of goods sold and sales, making the cost of goods sold a semi-variable expense.

Rule 2:  Figure in Your Profit and Your Pay

Yes, you heard me right for every product or service you sell you need to figure out how much you want to pay yourself and place that as a part of the expenses.  If you never get paid what for Pete’s sake is the point of doing any business at all.

Again, you heard me right for every product or service you sell you need to figure in your profit.  If you don’t know what your profit should follow the table below.

Andrea's Tip

If you are not making any money or just opened your doors follow the lowest profit in the table at 5%. You can always raise your prices once you’ve established your sales goals.

Andrea's Tip 2

Treat your profit like a FIXED cost so you don’t lose sight of the goal.

Rule 3:  The Most Effective Way to Lower Prices is to Lower Cost

Let’s say you make high end desks for home offices.  Your compeitors seem to be lowering the price of their products.  You want to review the costs associated to building your desks.  You’ve been religiously using the profit tracker or some other system that keeps track of your expenses and you realize that you are spending double what you used to on lumber.  Maybe you need to change your supplier?  Maybe you need to use a different type of wood. 

Just for simplicity sake you go back to your supplier and say hey man we need to discuss and maybe renegotiate the price I’m paying for lumber.  The supplier says sure we can do that.

And with that one sentance, you can lower your prices because now your lumber is lower then it used to be.

Andrea's Tip

It’s a good idea to review your supplier contracts each quarter to see if there is room to negotiate.

Pricing takes time and a lot of research.  Most business owners use the “Set it and Forget” and then pray for the best.  But if you don’t review the numbers then most likely you will risk your profits and not know if there is a way to reduce costs or increase prices.

When should you review your prices?

 

  1. Each Month
  2. Each Quarter
  3. Annually
  4. You Introduce a New Product
  5. Your costs change
  6. Your competitors change their pricing
  7. Business seems to be slowing or Business is increasing (yeah great problem to have)

Grab the Profit Roadmap for FREE:  Get the Pricing strategies right in the program.  So you don’t have to figure it out alone.  With the added benefit of being able to figure out your pay, tax rate, and pricing all in one spreadsheet with a Bird’s Eye View of your business.

Putting it All Together

Whew, there you have it, how to price your products and services so you have plenty of cash in your business.  Make sure you follow the rules.  If you haven’t done it by now you should definitely download the Profit Tracker which makes it easy to figure out your goals based on each individual product and the overall health of your business.  If you still have question schedule your Fix My Books session right here!

As Always if you have questions or need a consultation you can always talk to us.

Cheers!

Andrea

Still Have Questions?

Schedule your free no obligation call today.  Sometimes it takes a village to be able to see your finances for what they are.  If your struggling to price your product or to profit in your business we want to talk to you.

Where Should We Send Your Profit Roadmap?

Enter your email below so we can sen you your Profit Tracker.  Includes month to month and quarter to quarter comparison so your business can always stay on track.

You have Successfully Subscribed!

Where should we send The Big Fat List?

Enter your email below so we can send you The Big Fat List of Small Business Tax Deductions.  Including the Bonus Content for individual tax returns.

The Big Fat List is on its way! Check your email.

Where should we send The Profit Road Map?

Enter your email below so we can send you The Profit Roadmap.  Including the Bonus Content for pricing your product and services to get profit.

The Profit Roadmap is on its way! Check your email.

Where Should We Send the "Accountable Plan Template"?

Make sure you aren't missing any critical parts of your Accountable Plan with the template and expense calculator.

Your Accountable Plan and Calculator are on the way!

Where Should We Send the "Direct Labor Cost Calculator"?

Get Your direct labor costs under control so your business can stay in the black!

Your Direct Labor Cost Calculator is on the way! Check Your Email for instructions.

Where Should We Send the "The Tax Prep Checklist"?

Make sure you aren't missing any critical information for your tax return and make tax season a breeze.

Your Tax Prep checklist is on the way! Make sure you check your email.

Where Should We Send the "1099-Misc Tracking Sheet"?

Keep track of your vendors and contractors all year long.  Make tax season a breeze.

Your 1099 Misc Tracking Sheet is on the way! Make sure you check your email.

Where Should We Send the "Breakeven Calculator"?

Grab the breakeven calculator so you can keep control of your costs and make more money!

 

Your Breakeven Calculator is on the way! Check Your Email for instructions.

Where Should We Send the "Accountable Plan Template"?

Make sure you aren't missing any critical parts of your Accountable Plan with the template and expense calculator.

Your Accountable Plan and Calculator are on the way!

Where should we send The Big Fat List?

Enter your email below so we can send you The Big Fat List of Small Business Tax Deductions.  Including the Bonus Content for individual tax returns.

The Big Fat List is on its way! Check your email.

Where Should We Send the "Payroll Pack"?

Make sure you aren't missing any critical parts of new employee forms.

Your Payroll Pack is on the way!